MOI-CVDominique Roux-Bauhain is a graduate of ESCP-EAP (Ecole Supérieure de Commerce de Paris) and Doctor of Management Sciences from the University of Paris I-Panthéon-Sorbonne. As a Professor of Marketing at University Reims Champagne-Ardenne (URCA, Laboratoire REGARDS), and co-founder of ALCOR Research network, she is currently associate co-editor for Décisions Marketing (Association Française du Marketing) and French National Representative for EMAC (European Marketing Academy).

She participates in the consci-gaspi project (ADEME) after having been involved in the PICO project (the PIoneers in COllaborative consumption). She also served as the coordinator of two funded research projects:

Her main research activity deals with alternative modes of provisioning and consuming. She developed research on second-hand consumption and the motivations for purchasing used items as well as the links between the self and symbolic relationships to objects. The values underlying second-hand consumption  and various critical postures toward consumer society led to subsequent research on consumer resistance and avoidance of conventional distribution channels. She is also interested in the approach of space and place where alternative consumption activities occur, for example  the way sidewalks are used by disposers and gleaners on bulky item collection days, or the tattooed body as a site for personal expression.


  • Professor of Marketing, Reims Champagne-Ardenne University

UFR des Sciences Economiques, Sociales et de Gestion
Laboratoire Regards, EA 6292

Bâtiment Recherche
57 bis rue Pierre Taittinger
51 096 Reims cedex
Secrétariat ou 8721

ALCOR (ALternative COnsumption Research)